Working together with Camron PR, our team assisted the brand in understanding the North American marketplace and developed a strategy which quickly raised awareness via Leveraging and digitally amplifying Camron PR’s earned media successes. This ensured that many newcomer’s first impression of the brand included recommendations from top-tier publications such as the Wall Street Journal.

Targeted digital advertising campaigns on Facebook, Instagram and Google which both introduced the brand and drove substantial sales.

As a lot of the brand’s Japanese digital presence was cluttering up North American organic search results, our primary SEO goals was to create a clean organic path for all branded terms. This included a 301 redirect strategy, language setting redirect strategy, on-page optimization and technical SEO improvements of the new North American web properties.

Six months after launch, our team had directly driven over 45% of all launch traffic, achieved a 2.5x return on all digital ad spend and had created a clean organic search path for the brand.