Digital Due Diligence
Digital Due Diligence benchmarks and contextualizes a company’s digital sales funnel performance to provide actionable insights and a digital road map to growth.
Make informed capital allocation choices by clearly understanding digital strengths, weaknesses and growth potential.
When and Where is Digital Due Diligence Needed?
Digital Due Diligence benchmarks and contextualizes a company’s digital sales funnel performance to provide actionable insights and a digital road map to growth.
Digital Due Diligence helps inform capital allocation choices by illustrating digital strengths, weaknesses and growth potential.
Deliverables
After aligning on how the expected deal fits in with current or anticipated investments, deliverables are chosen based upon which elements of the online strategy are relevant.
Deliverables are also dependent upon critical time-lines, access to data, access to company systems, level of access to company personnel, etc.
Audit for each element of the digital marketing and/or advertising funnel which contextualize findings by benchmarking against industry standards and competitors.
Audit of digital marketing systems, workflows and operations to evaluate marketing program efficacy.
Audit of customer acquisition costs across all digital platforms.
A road-map report thoroughly illustrating marketplace risks and future pitfalls.
A road-map report thoroughly illustrating opportunities including revenue upside opportunities and competitive advantages.
A road-map report evaluating future investment requirements to realize opportunities or improve efficiency.
Analysis Scope
We measure and contextualize 500+ data points across four core dimensions: Website & Web Presence, Digital Marketing, Social and Mobile.
Email Marketing, Digital Advertising, Search Engine Optimization, Content, Messaging, Competitive Positioning, Analytics, Consumer Insights and more.
